Ruach Africa Website One Page

01

The Client

Ruach Africa is a Nigerian firm with representative offices in Europe specializing in the provision of logistic services for the Marine and Oil & Gas (O&G) industries. Ruach Africa Solutions team has been involved in the shipping and oil & gas industries both locally and internationally over the last 15 years. With its large footprint in Nigeria and an extended network of international partners, they can assist clients at multiple levels and at a moment’s notice.

02

The Challenges

Web Design

New Website One Page

Our approach to the new website focused on a clear information structure. Our highest priority was to provide clearer high-level overviews of their services. We wanted to bring out their engaging brand story, as a woman-owned business in the logistics industry. We took the energetic colours from the logo and built out a palette that included a deep blue marine tone for balance. The new website design was also a complete update to their photography, to better reflect their company culture and to create an approachable, personable experience. Fresh, modern typography rounded out the new look.

03

The Success

The new Ruach Africa website is clean, modern, and reflects the high level of professional experience that clients can expect from working with their company. The new design evokes their care for diversity small business culture while highlighting the depth of their expertise with concise content and smooth navigation.

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