Project · Pharmaceutical B2B website
Website Redesign
BioLeaf Health
Botanicals, science and compliance
A B2B ecosystem that communicates botanical value with pharmaceutical rigour
BioLeaf Health produces standardised botanical ingredients for laboratories, distributors, manufacturers and medical institutions. The website needed to shift brand perception from simply “natural” to pharma-tech.
The project combined institutional positioning, compliant content, a protected catalogue and a dedicated landing page for international events, turning interest into traceable professional leads.
- Clear institutional B2B positioning.
- GMP / ICH Q7 compliance and terminology without therapeutic claims.
- Protected technical sheets and NDA-based access.
- Event landing page with QR code and gated download.
- GDPR consent, UTM parameters and lead tracking.
Client case : BioLeaf Health
A botanical producer serving an exclusively professional audience
BioLeaf Health operates in a regulated market where every word, document and touchpoint must support traceability, quality and reliability. The previous website did not make this industrial maturity sufficiently visible.
The challenges
Communicating without therapeutic claims
Content had to highlight standards, processes, CoAs and quality without turning into non-compliant medical promises.
Converting event traffic
International trade-show traffic required a fast journey: QR code, professional form, consent, verification and controlled catalogue access.
An integrated B2B ecosystem
Positioning
Institutional messaging focused on quality, standardisation and the pharmaceutical supply chain.
Architecture
Dedicated journeys for laboratories, distributors, manufacturers and investors.
Protected catalogue
Technical sheets and documents available after a request or NDA process.
Event landing page
A mobile-first page accessed by QR code during international trade shows.
Lead qualification
Name, company, country and email collected before the download is unlocked.
Measurement
GDPR consent, UTM parameters and analytics for accurate lead attribution.
Identity and trust content
A restrained visual system combining scientific rigour with botanical origins.
Content centred on processes, standards and quality documentation.
Laboratories, controlled cultivation, measurement tools and quality inspections.
Dedicated forms for catalogue, contact, quotation and NDA documentation.
Results and compliance
Communication gives prominence to processes and pharmaceutical references.
Sensitive technical information follows a controlled professional journey.
Consent and analytics connect event activity to the commercial pipeline.
Do you operate in a regulated market?