Project · Affiliate website
Affiliate Portal
Advent Calendar
From seasonal search to confident choice
An editorial portal that organises hundreds of purchase intentions
Calendrierdelavent.com helps visitors find the right Advent calendar by category, recipient, theme, brand and budget.
The project turned a seasonal topic into a structured platform: guides, selections, comparisons, offers and affiliate links must remain easy to update and exceptionally fast during peak traffic.
- Clear taxonomies for category, recipient and theme.
- Updatable SEO guides and editorial selections.
- Product pages, comparison, wishlists and promotions.
- Affiliate link and conversion tracking.
- A scalable structure for seasons, brands and new markets.
Client case : Advent Calendar
An editorial discovery engine for the most competitive shopping period
The challenge was not simply displaying products, but helping every visitor narrow the choice quickly. Editorial logic, search, filters and comparison work together to turn initial curiosity into a qualified outbound click.
The challenges
A highly diverse catalogue
Beauty, chocolate, toys, food, lifestyle and gifts require taxonomies that are consistent yet flexible.
Strongly seasonal traffic
The website must stay fast, stable and easy to update when search demand and campaigns reach their peak.
A choice-led architecture
Search intent
Keywords and journeys designed around the questions people actually ask.
Taxonomies
Categories, recipients, themes, brands and budgets connected together.
Product pages
Clear product information, availability, price, offer and call to action.
Comparison
Wishlists and comparison tools make a broad selection manageable.
Affiliate journey
Tracked links placed at the right moment in the decision process.
Seasonal updates
Reusable templates make each new season faster to prepare.
Content that converts
Selections, rankings and advice answer highly specific searches.
Multiple useful entry points without duplicating the whole experience.
Offers and availability appear at the decisive moments.
The journey remains fast and readable for mobile shopping.
A scalable portal
An editorial catalogue organised to make discovery easier.
Category, recipient, theme, brand and budget work together.
Structured guides and pages capture qualified seasonal searches.
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