Iconic Brows Website Redesign


The Client

Iconic Brows is a beauty laboratory in the permanent makeup sector that offers a complete service and specializes in the design of eyebrows (including microblading) and permanent make-up. To help you obtain the perfect shape and guarantee the naturalness of the result using the most effective techniques and products, all strictly certified in Italy.


The Challenges

Web Design

New Website


Google MyBusiness


GDPR & CCPA Compliant







Google Integration

Analytics and Console

The first challenge was the redesign of the website to reflect the level of professionalism and skill of Iconic Brows. The main goal was to stand out among the Italian market as a leader and expert in the field. The website didn’t have a good web presence and was not easy-to-navigate. Their SEO and ranking for their main services, websites and products were not optimized. Beauty salons and makeup clinics offering microblading have a high presence in Italy, it is challenging to rank on the first page of results, especially for new businesses.


The Success

The design of the website reflects their professionalism. Iconic Brows benefits from an easy-to-navigate, responsive website showing their expertise in delivering beautiful and high-quality services. We worked closely with their team to increase their SEO and keyword content throughout their website. Their new website is now on the first page of Google for 26 keywords dealing with microblading and their visits have highly increased.



Iconic Brows Website Redesign 1

Total clicks is how many times a user clicked through to the site. How this is counted depends on the search result type.

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Total impressions is how many times a user saw a link to the site in search results. This is calculated differently for images and other search result types, depending on whether or not the result was scrolled into view.

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Average CTR is the percentage of impressions that resulted in a click.

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Average position is the average position in search results for the site, using the highest position for the site whenever it appeared in search results. Position determination can be complicated by features such as carousels or Knowledge Panels. 

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Iconic Brows Website Redesign 2
Data fron Semrush - from 11/2019 to 01/2021

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