Project · B2B digital reputation
Reputation & Branding
Palm Charters
From crisis to credibility
Taking control of the narrative in a highly specialised maritime market
Palm Charters provides logistical support to private maritime security companies across strategic areas from the Red Sea region to West Africa and Southeast Asia.
This was not a standard social campaign. The company needed a coordinated strategy to reduce the impact of negative content, rebuild brand authority and create visible evidence of its expertise.
- Reputation management and crisis response.
- Corporate positioning and visual identity.
- LinkedIn editorial plan for B2B decision-makers.
- Professional video and reusable content assets.
- Technical website audit and improvement roadmap.
Client case : Palm Charters
An international group where trust and reputation are part of the service
In maritime security logistics, clients and partners quickly assess stability, compliance and operational capability. A weak digital presence left room for an uncontrolled narrative that did not reflect the group’s real experience.
The challenges
A reputation to rebuild
Search results gave prominence to hostile content while the brand lacked a sufficiently strong editorial stream to present a current, authoritative point of view.
A narrow international audience
Communication had to reach security, logistics and oil & gas professionals without relying on generic messaging or vanity metrics.
An integrated strategy
Audit and listening
Review of search results, channels, critical content and technical website issues.
Corporate voice
Definition of tone, messaging and identity for an institutional B2B market.
LinkedIn plan
Editorial calendar, keywords, hashtags and formats designed for decision-makers.
Visual content
Posts, graphics and video that made services and operational expertise tangible.
360° distribution
Content repurposed across the website, presentations and sales materials.
Measurement
Monitoring of qualified audience growth, organic reach and search visibility.
Content, video and social proof
An international presentation of the group, its operational areas and logistics services.
Videos explaining the secure quotation system for partners and professional clients.
Recruitment content for maritime security operators and specialist profiles.
A report with screenshots, priorities and recommendations for the existing environment.
Measured results
Growth from 184 to 622 targeted followers in one year without advertising spend.
A qualified share of followers coming directly from the maritime sector.
Stronger visibility among professionals in Italy, India, Spain and the United Kingdom.
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