Located in the northern districts of Marseille, Vitamines is one of the leaders in the sector of halal supermarkets and butchers as a convenience store. The structure has all the food necessary to satisfy its customers.
In addition to offering a full line of oriental groceries, fresh produce, meats and cold cuts, Vitamines is also a fresh fruit and vegetable grocery and provider for restaurants. Its emphasis on providing thoughtful service and everyday value has established it as a household name in the communities it serves.
For years, Vitamines had focused primarily on internal operations, expanding its sales area and selecting high-quality products. This emphasis on value creation was its greatest marketing asset. However, its lack of emphasis on marketing has placed it at a distinct disadvantage.
Vitamines concentrated few resources in digital marketing and was limited to standard weekly inserts, occasional communications with Radio spots, and in-store signage.
The competition in the food retail industry is simply cutthroat. This crowded market offers a full range of outlets, including discount chains, restockers, big-box supermarkets and speciality markets.
All compete for the consumer’s limited purchase dollars while facing extremely slim margins, high inventory costs and stringent health and safety regulations. Vitamins, therefore, found itself wedged between the big chains and the speciality retailers at low price.
Having no web presence, BL digital was tasked with designing a One Page Website optimized for Organic SEO, a presence via Google MyBusiness and Facebook.
The owner wanted an easily accessible showcase site for all types of customers. The main challenge was to gain an advantage over local butcher shops and supermarkets, which have had a presence on the internet for many years, in order to increase in-store visits and sales despite this intense competition.
We have implemented a fierce local SEO, which has allowed the site to rank on the first page of Google in local organic search. The site is easily accessible on all types of devices. We gave it a fresh and complete look by showing customers what this store has to offer them and the wide range of products they offer while providing speed facility to locate the store.