Rental Website Redesign - Exemples
🎪 Professional Industrial Storage Website
🎯 Discover how a well-structured website can become a real sales tool
In a competitive market like event tents and temporary structures rental, having a clear, high-performing website is no longer optional.
Companies like RentFlex must inspire trust within seconds: real photos, precise dimensions, reliable lead times, and solid references are key elements that reassure prospects.
A well-designed website lets you present your offer effectively, streamline quote requests, and attract new projects without relying on third-party listing platforms. Whether your audience is public authorities, major brands, or event organizers, they now expect a smooth, professional journey: pick a model, review options, and request a quote in just a few clicks.
- ✅ Visibility & credibility: showcase past projects, available sizes (10×10, 15×10, 20×10…), and added services like setup or customization.
- ✅ Lead acquisition: an SEO-ready site captures targeted searches such as “event tent rental 200 m²”, “temporary shelter for municipalities”, or “event marquee with installation”.
- ✅ Mobile experience: most visitors come from smartphones — the new RentFlex site is built to be fast, readable, and interactive on every screen.
- ✅ Professional brand image: consistent design, full legal notices, verified photos, and GDPR compliance build trust and authority.
At BL Digital, our approach is to turn a rental website into a true growth engine. The goal: simplify the user journey, highlight the client’s expertise, and create a tool that generates qualified inquiries 24/7.
Summary
01
🛠️ Case Client : RentFlex
A website redesigned for a stronger commercial and digital presence.
RentFlex is a company specialized in the rental of premium industrial and temporary storage structures, operating across Europe for events, logistics, and institutional needs. Despite the quality of their services, their previous website did not meet their commercial goals.
Challenges identified during the audit:
❌ Poor visibility on Google:
The site was technically under-optimized, almost not indexed, and didn’t appear on local or national searches related to professional structure rentals.
❌ Very low conversion rate:
The user experience lacked flow — no clear CTAs, unappealing forms, and no defined system for requesting quotes.
❌ No product highlights:
Visitors couldn’t easily compare sizes, models, or configurations, nor understand how each structure could be used (logistics, emergency, event, etc.).
02
The Challenges of a Rental Website
Selected services:
Web Design
Complete Remake
Platform
WordPress
Seo
Basic
Google Integration
Search Console
Cookie
GDPR compliant
Accessibility
Compliant
p>During the redesign of RentFlex’s website, several technical, ergonomic, and marketing challenges emerged. They required precise strategic decisions to turn a passive site into a true conversion engine.
🎨 Design & User Experience
The website had to instantly inspire trust, reflect RentFlex’s high level of professionalism, and visually present its structures (models, sizes, and configurations). We implemented:
- a professional design with a consolidated visual identity,
- a smooth and intuitive navigation, designed for professionals who need quick access to key information,
- a mobile-first approach, featuring a clickable WhatsApp button, a constantly visible phone number, and a fast quote form integrated directly on the homepage.
🧱 Offer Presentation & Segmentation
RentFlex’s offer is extensive — covering storage, events, public institutions, emergencies, and more. It was essential to structure the site so each user type could easily find the information relevant to them. We created:
- Dedicated pages for each application area,
- Product sheets with photos, dimensions, and typical use cases for each structure,
- a section highlighting complementary services such as setup, customization, and transport.
03
✍Graphic Design and Brand Identity
For RentFlex, the graphic goal wasn’t simply to “make something pretty,” but to build a solid visual universe – one that feels reassuring and professional.
The website needed to convey rigour, safety, and reliability — essential values in the professional structure rental sector.
We chose a minimal and modular approach in which every visual element serves a clear purpose:
- Real photos of the structures in context (events, logistics, emergencies, public institutions) illustrate real-life use cases, not just the products.
- Custom pictograms make it easy to identify categories at a glance (emergency shelters, temporary warehouses, event setups, construction sites, etc.).
- Light and high-contrast backgrounds ensure smooth readability, enhanced by a dark mode for optimal accessibility (AA/AAA contrast compliance).
🎯 A Consistent Yet Modernized Identity
We didn’t change the RentFlex logo — instantly recognizable for its energetic orange tone — but used it as the visual anchor point of the new identity:
- Color palette expanded around the brand’s orange, paired with shades of light grey, anthracite, off-white, and steel blue to balance energy and professionalism.
- Typography that’s bold and sans-serif, ensuring readability and visual impact even on mobile devices.
- Icons and buttons inspired by the world of construction and logistics, grounding the site within its industrial context.
This visual consistency allows RentFlex to strengthen its identity without altering its essence, projecting the image of a structured, reliable company ready to meet any need.
♿ Accessibility and Inclusive Experience
All visual elements and buttons include descriptive alt text; contrast ratios were verified, and the dark mode provides additional visual comfort for professionals browsing the site from the field or on mobile devices.
04
📈SEO Strategy
🔍 A foundational SEO approach built for long-term growth
Although the RentFlex project did not include an advanced SEO service, we established the essential foundations to ensure a solid and scalable organic presence over time. The goal wasn’t to build a full-scale SEO strategy, but to structure the website so that it was ready to perform well on Google from the moment it went live.
We therefore implemented basic SEO optimization, focused on content clarity, technical structure, and proper information hierarchy: consistent Hn tags, optimized titles, custom meta descriptions, and logical internal linking to make crawling easier for search engines.
🏗️ A user-oriented content architecture
The industrial structure rental sector is broad and competitive. Instead of focusing efforts on a single page, we chose to segment the offer into multiple client types. This strategic decision allows each visitor — whether an event organizer, public institution, logistics manager, or industrial operator — to quickly find a page that speaks their language.
These pages were written and structured through an editorial process carried out with ChatGPT in close collaboration with BL Digital. The goal was to create relevant, informative, and professional content tailored to each use case while maintaining a clear and consistent tone.
- “Public Institutions” page: highlighting reliability, safety, and installation timelines.
- “Events” page: focusing on modularity, aesthetics, and customization options.
- “Industrial & Logistics” page: showcasing structural strength and available volumes.
- “Emergency & Temporary Structures” page: emphasizing quick response and logistical efficiency.
This editorial work allows RentFlex to be immediately clearer and more relevant to its visitors, targeting several key industry queries without the need for an expensive SEO campaign.
05
⭐ Client Reviews and Credibility
A powerful, immediate trust factor
In the professional rental industry, credibility plays a key role in the client’s decision-making process. Even before requesting a quote, potential customers want to know who they are dealing with — a reliable, responsive company already recognized by other major players in the sector.
That’s why, right from the homepage, we integrated a dynamic carousel of partner logos from well-known brands that have collaborated with RentFlex. This section acts as a strong form of social proof, clearly visible within the first few seconds of browsing.
🧾 Integration of real client reviews via Trustindex
To further enhance credibility, we implemented a certified review system using the Trustindex platform. This tool allows centralization of customer feedback from Google Reviews and other sources, displaying them directly on the site as interactive widgets.
Thanks to Trustindex, RentFlex now has a “Client Reviews” section that is clear, transparent, and automatically updated — no manual maintenance required. Each new review appears with its rating, author, and source, ensuring full authenticity and transparency.
06
🥇The Success
📊 Natural and promising growth
Just a few months after the redesign, the new RentFlex website shows a steady organic progression, despite the absence of paid campaigns or advanced SEO strategies.
Data from Google Search Console indicates that the site is now being indexed for the right queries and is gradually gaining visibility on Google.
Over the observed period, the site achieved:
- 📈 1.49K impressions and 42 clicks in the last 16 months,
- 🔍 Average CTR: 2.8%, with an average position of 18.3,
- 🏗️ First positions achieved for searches such as “industrial tent rental”, “warehouse tent rental”, and “temporary structure near me”.
For a recently launched site with no active campaigns, these signals demonstrate a healthy SEO takeoff: Google correctly interprets the content, the pages generate consistent impressions, and the RentFlex brand is now visible in relevant search results.
The site is now stable, technically clean, and ready to be scaled for future SEO or advertising campaigns. The content is structured, topic pages are optimized, and the first visibility indicators confirm that organic growth is well underway.
07
Costs and Pricing – Rental Website
The RentFlex project was carried out with a complete yet carefully planned redesign approach. The goal wasn’t to add unnecessary features, but to rebuild on a solid, high-performance, and scalable foundation while fully respecting the client’s initial budget.
The website was developed on WordPress using premium tools (lightweight theme, advanced security, integrated GDPR compliance, and accessibility). This approach ensures low maintenance costs while keeping full flexibility for future developments.
- 🎯 Service type: full website redesign with custom design, responsive integration, and basic SEO setup.
- 🧩 Included features: topic-based pages, quote request form, WhatsApp integration, photo gallery, and dark mode (accessibility).
- 📊 Search Console tracking: configuration and analysis of initial organic impressions post-launch.
💼 Total budget: between €2,800 and €3,500 + VAT, depending on selected options and the level of graphic customization. This range includes design, development, deployment, and initial technical optimization.
🎯 Analysis & Return on Investment
This project proves that a well-planned redesign can be achieved with a controlled budget while delivering a professional and scalable result. Every euro invested helps strengthen RentFlex’s visibility, credibility, and digital performance, without relying on closed or expensive solutions.
The project’s value for money stands out for its balance between custom design, technical performance, and legal compliance, ensuring RentFlex a solid, long-lasting website ready to evolve into a full SEO strategy at any time.
Don’t have the budget yet? 😢
This doesn’t have to be a barrier to your online growth. You can start step by step with simple and affordable solutions:
- ✅ Hosting: choose a reliable service like Kinsta or 02Switch to ensure your website is fast and secure.
- ✅ Lightweight theme: Blocksy is a great option for a responsive and high-performance site.
- ✅ Professional template: explore ready-to-use and budget-friendly options in this link or check the section below.
🎁Need INSPIRATION? Discover our rental website models and ready-to-use templates
Discover our rental website models and ready-to-use templates featuring color palettes, logo ideas, and professional layouts — all at affordable prices.
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