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AI

AI

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Artificial intelligence is more present than ever in our lives. Some may say it’s just a passing trend, like NFTs or 3D TVs, but generative AI is shaking up the entire tech industry. OpenAI’s ChatGPT remains the most well-known chatbot, but competition is heating up: Google is pushing Gemini, Microsoft is betting on Copilot, Apple is enhancing Siri with its Intelligence, and new players are entering the race, such as DeepSeek in China, Perplexity in the U.S., and Mistral in France with its chatbot. It’s a true race against time to define the AI model of the future. At BL Digital, we focus both on groundbreaking advancements and the concerning risks of this technological revolution.

Smartphone screen showing Meta’s Muse app with an access blocked message in front of an Amazon shopping page on a laptop, with a padlock icon in the background.

Amazon blocks Meta’s Muse Agent from its Store

Amazon has blocked Muse, Meta’s AI agent, from making purchases on its platform. Beyond the face-off between two groups, the episode highlights a broader question: who controls the customer relationship when an agent shops on your behalf?

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